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What is Frwdmvmnt?

Frwdmvmnt began as a motto creator, Erika Diaz-Castro, used to overcome life’s challenges. It combined and became a play on the words, “forward” and “movement.” Erika used the phrase as cue to overcome negative thoughts brought on by emotional pain . It became a daily intention and, eventually, a mini (like, itty-bitty) social media movement, earning more than 1,000 uses of it’s self-named hashtag #frwdmvmnt.

Frwdmvmnt is just a quick reminder to keep keeping on, how ever that may look for you. For me, it was about finding and creating my kind of happy.

Erika M Diaz-Castro

Who is Erika?

That’s me. Hi! I’m just a really curious, passionate, driven human who loves God and people. I’m a wife and mama who loves lifting and geeking out on anything fitness, coffee or mental health-related. In the last ten years of my life, I spent my time and resources learning and growing in the fitness and wellness industries, to [eventually] create something special and reflective of my heart.

My husband and I co-own CastroStrong LLC, where I provide one-on-one coaching services, create fitness programs and facilitate a fitness-focused learning/discussion space for mamas and mamas-to-be. Our website is linked here!

I’m also creator/host/editor-in-chief of the Stronger Than You Think Podcast, a space intended to de-stigmatize the mental health conversation and highlight how mental health shows up in everyday life. Our first episode debuts on our YouTube channel, Monday, September 8, 2019. Subscribe here!

What is the purpose of this website?

This website started as an attempt at running an organized business during the #frwdmvmnt365pilot I ran in 2018. (Read more in this January 2018 blog post.) I tried to make this a work space/site to attract and do business while simultaneously sharing about the experience…on the same site. It just didn’t work out that way. This space, naturally, became a place I came to share about the journey and the lessons I picked up along the way.

The purpose is to share my story in a way that is fun and comes natural to me. I love writing; I do my best sharing and connecting when I sit down and just type. This might be a creative space at times and it may be a venting space. Whatever content comes, it will be in the form of a story-time update on my life as a woman who loves Jesus and wears a few more hats, too.

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